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TechCrunch
Social Loyalty And Rewards Platform CrowdTwist Raises $6M From SoftBank And Others
September 19, 2011
CrowdTwist, a social loyalty and rewards platform, has raised $6 million Series A funding led by SoftBank Capital and Fairhaven Capital with kbs+p Ventures, Bertelsmann Digital Media Investments and other investors participating in the round.
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VentureBeat
CrowdTwist raises $6M for gamifying loyalty programs
September 19, 2011
CrowdTwist has raised $6 million in venture funding for its platform that gamifies brand loyalty and rewards programs.
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CrowdTwist is one of a number of startups built around gamification, or using game-like features such as reward points to enhance engagement and traffic for non-game applications. The company and its rivals say they can help brands reap bigger revenues and engagement by helping users to have more fun and using modern analytics to measure and tweak results. CrowdTwist’s existence suggests that loyalty programs are now in a state of flux after many years of traditional marketing practices. -
GigaOM
CrowdTwist raises $6M to take gamified loyalty big time
September 19, 2011
CrowdTwist, a New York startup I wrote about earlier this year, has been on a roll after being one of the stand-outs in the recent TechStars New York class. The start-up — which provides a gamified social loyalty program that allows companies to track and activate their loyalty engagement across social, mobile and online platforms — has been lining up customers like JCPenney, Live Nation and Sony Music, whose Kelly Clarkson is the first artist to use Crowdtwist.
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mashable
Why Social Accountability Will Be the New Currency of the Web
July 28, 2011
There’s a lack of accountability with most measures of influence because they aren’t able to delineate vertical-specific interest among community members.
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“We’re looking more deeply into a brand’s landscape to understand how and where their audience is engaging with the brand itself,” says Irving Fain, CEO of CrowdTwist. “Because our platform extends across many platforms (social, purchase, site, etc.), there are a number of ways in which we can better define these metrics.” -
ideasspotter
Buy Yourself Some Gamification with CrowdTwist
July 1, 2011
Gamification's a big buzz word these days. It's always been a part of the human psyche, competition, fight for survival (getting ahead of the pack) and reputation. In current consumer times we're all very familiar with lotteries and raffles. But as of late, metrics and technology have truly stepped up the game in consumer engagement.
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Business Insider
The 25 Hot New York City Startups You Need to Watch
June 7, 2011
The New York City startup scene is bustling.
Every other day a tired banker leaves Wall Street to start a company. Incubators like DogPatch Labs and General Assembly are housing dozens of entrepreneurs and helping them get off the ground. TechStars NYC applicants jumped from 600 to 1,000 and TechCrunch's Mike Arrington said he's most proud of the NYC 2011 Disrupt startups.
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GigaOM
Real Rewards Help Gamification Take Flight
March 17, 2011
Despite some bad examples of gamification, the concept of adding game mechanics to tasks, as I've said, has merit when done in a thoughtful way. And that requires offering real-world rewards, said Irving Fain, CEO of New York start-up, CrowdTwist.
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Pollstar
Bamboozle With a Twist
March 18, 2011
Speaking with Bamboozle founder John D’Esposito is like trying to capture lightning in a bottle, as the promoter’s sheer exuberance for the yearly festival combined with his passion for his craft sometimes appears to overwhelm even him. But all that excitement is understandable when you realize his online marketing efforts for this year’s event have succeeded beyond all expectations.
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Billboard
Viral Marketing Boosts Fest
February 19, 2011
Bamboozle Is About Word-Of-Mouth and Artist Dev in 2011
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John D'Esposito isn't spending any money on advertising the upcoming Bamboozle festival.
After all, why spend money on marketing when the event has an army of enthusiastic fans eager to get the word out?
"Word-of-mouth is so powerful; it's the best foundation," says D'Esposito, the event's founder and VP of talent and artist development at Live Nation, which bought a majority stake in the event in 2007. -
Adotas
CrowdTwist Empowers Social Street Teams
February 14, 2011
You have to hand it to Bamboozle Fest for its musical variety. Headliners for the three-day music festival, being held at the New Meadowlands in New Jersey this spring, include hiphop superstar Lil' Wayne, Jersey rockers Gaslight Anthem, emo veterans Taking Back Sunday and hair metal survivors Motley Crue (Yes, they are still alive).
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HypeBot
Bamboozle Rewards Loyal, Social-Media Savvy Fans
February 1, 2011
The annual three-day music extravaganza that is Bamboozle doesn't kick off until April 29, but in the meantime, the festival is striving to keep their biggest fans engaged. They have now launched their fan appreciation program called BoozleTwist.
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Gamezebo
Notes from the Gamification Summit
January 24, 2011
Last Thursday, I went to the Gamification Summit in San Francisco to answer for myself the question that arises in my head: Is this the next big thing or just a load of hype?
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VentureBeat
Gamification gets popular, but it's still finding its feet
January 21, 2011
Gamification, or using game mechanics in non-game applications, is the new black.
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